Materials used in the study and results:
This project is a conceptual visual design created for a night cream product, focusing on a clean, natural, and premium aesthetic. The composition combines soft lighting, organic elements, and minimal color transitions to reflect the product’s calming and restorative purpose during nighttime skincare routines.
The visual hierarchy is built around the product, supported by carefully selected natural materials and botanical elements to emphasize purity, balance, and skin-friendly ingredients. Subtle shadows and smooth surfaces were used to enhance depth while maintaining a soft and elegant atmosphere.
The design was also adapted into outdoor advertising mockups to demonstrate how the visual performs in real-world environments, ensuring clarity, brand visibility, and strong shelf appeal at large scale.
This work highlights my approach to product-focused visual storytelling, combining compositing, lighting control, and brand-oriented composition.
This project uses Montserrat, selected to support clarity, hierarchy, and the overall visual tone of the design.
Tools: Photoshop