Materials used in the study and results:
This study explores a fresh, lifestyle-oriented interpretation of the Nike Air Jordan, focusing on balance, clarity, and visual harmony. A clean architectural environment, natural elements, and soft daylight were combined to create a calm yet premium atmosphere that highlights the sneaker without visual noise.
The green color palette was chosen to reinforce a sense of freshness and approachability, while subtle geometric forms and minimal props support the composition without overpowering the product. The design prioritizes product presence, spatial balance, and brand readability.
Typography and layout were kept simple to maintain hierarchy and ensure the sneaker remains the clear focal point. All creative direction, composition, and final visual decisions were made by me.
This project uses Stretch Pro, selected to support clarity, hierarchy, and the overall visual tone of the design.
Tools: Photoshop